BS is everywhere.
You know the kind I’m talking about. It’s the advice that someone offers that, on the surface, sounds perfectly reasonable and often times, even inspiring.
Once you actually put that advice into play, it may solve your short-term need but always has a way of creating more of what you don’t want long-term.
Take the idea of “The Hustle,” for example.
We wear our ability to hustle as a badge today. When quoted, most of our heroes are preaching hustle over just about any other “skill” you can bring to work place.
Yet, where has hustling really gotten us?
Too busy to care about the people around us or the general welfare of our lives. Too single-minded to get to the end of our lives and not have massive amounts of regret for building an empire and completely bypassing ourselves and others in the process. That’s where “The Hustle” has gotten us. More on this and other idiotic American badges to come.
This cultural epidemic of BS is nobody’s fault. Not anymore. We’ve gotten so used to the BS, we don’t even know it’s BS. We spread it around like it’s a fact.
￼Sometimes, the BS is explained like it’s just unfortunate. We don’t like it, but it’s just “how it is.” We think it’s just a hard truth about the world, and we have to suck it up and get used to it.
But most times, we think the BS is actually something good.
We dress it up as wise and noble. We call it “maturity.” We call it “good advice.”
No matter what you call it or how much you believe it, it still stinks. BS doesn’t magically become good advice just because a lot of people believe it.
You want proof? Look around.
In my business, we work with some of the highest achieving executives in the country. They have applied the very best rules of business and “wise” cultural advice to build empires larger than 99.9999999% of humans on earth. Yet, they come to me because they have lost themselves, their families and any sign of enjoyment in life in the process.
Still need proof? Look inside.
After all that good advice, are you living the life you want? Deep down, do you really feel like the world is getting all the amazing things you’re capable of doing? Is everyone around you getting your best self? Is your job? Is your wife? Your kids?
Maybe you answered yes. I love that!
But for the rest of us, why do you think that is? Despite all the self help books, therapists, pastors and counselors, why do you still feel like you do deep down? Why do you still feel like you’re living at half speed?
I’ve spent the last few years working as a perspective coach for CEOs. Before that, I started a school of transformation for individuals looking to confront the BS in their lives and develop a capacity for a better life. Through it all, the most damaging elements of people’s lives were not necessarily their traumatic experiences or inadequate parents. It was more often the “good advice” BS they picked up along the way that capped them.
So let’s talk about the BS, or what I like to call, “the myths.”
There are a lot of them, but for my new e-book, I want to focus on a few of the most prevalent and most damaging that my team and I have spent reversing in people’s lives to help them create the life they really want long-term. I call them “myths” because that’s what they are: fantasies that have been told so many times we’ve started to believe them. BS that gets passed around like it’s fact.
Here are all of the myths I address in the book…
And like all myths, once you grab a hold of the truth, you’ll wonder how you ever got by without it!
PS. In case you missed it in the above image, you can download the eBook for a limited time for free here: books.noisetrade.com/brandonhawk/im-calling-bs